Digital platform
The main UK, US and Global website was inherited from our predecessors and rather than start from scratch we implemented a process of iterative improvement. Initial tasks involved; reworking the information architecture and the content hierarchy, identifying and fixing issues with the primary user journeys through testing users and interviewing stakeholders. Alongside a complete overhaul of the UI and Visual Design through iterative updates based on our completely new styleguide.
Landing Campaigns
In addition to the main website we built a series of campaign microsites helping to explain often complex payment journeys and processes – this included Fantastic Journey their most successful digital campaign to date.
